case study: ecolab
ECOLAB: A Water Awakening
Nalco/Ecolab had a story worth telling - a global sustainability mission that touched ecosystems and communities across three very different parts of the world. The challenge was telling it in a way that felt cinematic and authentic, not corporate.We took the production from Alaska to West Virginia, finding the human moments inside a complex environmental story. This is what happens when the creative strategy is right before the cameras start rolling.
Scope: Ecolab is a global brand known for many industrial and consumer products. But many people do not know of their Nalco Water industrial management child company. The client wanted to create a brand video showcasing the many ways they bring environmental conscious techniques to all types of industries.
Hurdles: Partnering with Evolve Studios for this video, we needed to feature 7 different industries across multiple regions. Budget constraints only allowed a predetermined number of shooting days which meant we needed to condense everything down to 4 locations: Alaska, West Virginia, North Carolina and Tennessee. In some instances (such as medical and hospitality) this meant compacting a multi-day shoot into in a single day.
Results: The finished video piece was a home run! It was a true testament of a collaborative effort resulting in a video project that was carried out with boundless creativity, incredible efficiency and delivered as promised, on schedule and below budget!
Services Provided:
Budget
Casting
Location
Scouting
Scheduling
Directing
Cinematography
Production Management
Lighting
Aerial Capture
Art Direction
H&MU
Craft & Catering
The Details
Executive Producer: Evolve Studios
Producer/Director: Bobby Marko
Production Coordinator: Liz Johnson
Cinematographer: Kendall Rittenour
Additional Camera: Aaron Seldon
Alaska Drone: Peak 3
Alaska AD: Ryan Smith
Nashville Gaffer: Paul Williams
West Virginia Gaffer: Jeff Gordon
Nashville H&MU: Christin Zito
West Virginia H&MU: Susie Popovich
Alaska Fixer: Stacy Boles
Post: Evolve Studios